Develop and Track Site KPIs and ROI to Optimize Marketing Why it's important It’s essential to know what visitors to your website are responding to. Although some CMS systems contain rudimentary analytics, a de...

Why it's important Landing pages are the first introduction many of your visitors have to your site, usually through a marketing channel of one form or another. People form an opinion of your site, and your business, within just a...

Why it's important Site performance won't remain static. User expectations and behaviors change constantly due to market trends, pop culture and technology disruptions.Are the optimizations you've made still impacting your goals?...

Why it's important Page content is the backbone of your website and SEO. In order to get the most out of your site, though, you will need to create content that is unique, valuable and useful for your audience. Google likes conten...

Why it's important Knowing what the competition is up to is valuable information for any business. It can help you identify your own product and marketing weaknesses. You may even see some features and/or messaging that could resonate wit...

Why it's important Google My Business is the search engine's free local business directory. Claiming your Google My Business listing allows you to control the business information (address, phone number, website, opening hours, etc.) and...

Why it's important Great content is of little value if it’s impossible to find. Therefore it’s important to generate traffic to your website articles, and this can also generate links which pass search engine ranking value....

Why it's important Competitor analysis for content marketing takes a lot of time and effort, but provides you with valuable insights into how best to position yourself in the market and what opportunities exist for you to gain an advantag...

Why it's important Conducting periodical link audits will help you in two ways: Thanks to Google's Penguin algorithm, it's absolutely necessary for you to find and remove low quality links to your site. A profi...

Why it's important Images (including gifs) and videos are important to your site's user experience: no one wants to click through to a large, unbroken wall of text. Photos, illustrations, infographics and other graphics make your...

Why it's important Search engines use your meta data (title tag and description) to display the search snippet for your site in search results. Optimize your meta tags so your site stands out from competitors in search results and entices...

Why it's important A robots.txt file is a plain text file that specifies whether or not a search engine crawler should access a particular page, folder or document type. It's one of the first files accessed by a search engine crawler when...

Why it's important Internal links are an important SEO factor as they tend to enhance the usability and conversion rates for your website. Doing this correctly guides users and search engines to your most valuable pages, and also ensures...

Why it's important Keeping track of where your brand or website is mentioned online serves three purposes: Knowing what people are saying about you will help you craft effective messaging. Play up the features...

Why it's important Mobile is the way of the future. Google now processes more searches from mobile devices than from desktop and have developed mobile first indexing, which means that Google will create and rank search listings based on t...